Apple had been trying to be the top dog from the beginning.

I am an advertising major and in all my classes we always talk about the Apple commercial that was released in 1984. The commercial aired nationally only once, but its creativity and impact on the product prompted Advertising Age to select it as the "Commercial of the Decade." The ad is daunting and makes you want to break away from the norm (PCs) and get the new mac. It is unlike any other commercial, which may be why its so memorable. Even though it only aired once the Nielsen ratings estimated that the ad reached 46.4 percent of American households, although how many people actually saw it is left to speculation. And still people are talking about it.